Use HeyGen tools to create videos with digital avatars.
Founded in 1926, Publicis Groupe is now the second-largest communications group in the world and a leader in marketing, communication, and digital business transformation. Every year, the senior leadership team goes all out and creates a celebratory thank you video for employees.
For Publicis Groupe, 2023 was a year of firsts. It had record financials and was the top-performing agency stock, with a 41% increase in share price. It was also the year of the AI revolution, serving as an incredibly effective tool when guided by human creativity. So naturally, they used AI to create the best thank you notes yet.
Using HeyGen’s Avatar Video, OpenAI, Azure, ElevenLabs, and other tools, Publicis Groupe created a digital avatar of its CEO, Arthur Sadoun, and sent 100,000 thank you notes to every employee. Each video was personalised to celebrate their interests and passions. The project forever changed how Publicis Groupe thinks about AI’s role in creativity. It wasn’t about technology. It was about making every person feel seen.
