HeyGen is a video platform that allows you to create engaging business videos with Generative AI. Millions of users across the globe have generated AI videos using Heygen and created custom avatars to elevate their marketing efforts.
As a startup, HeyGen has achieved enormous success with an in-house marketing team using its own technology to demonstrate how AI videos can be done more efficiently by saving time, being cost-effective, and eliminating the need for camera crews, actors, and expensive equipment traditionally used in video production.
Creating a viral video using our own technology would be the ultimate use-case. Could it could be done, and if so, how?
We knew that we had a viral product, but we needed to make sure that the messaging was clean and let consumers know that this is the future of video marketing.
The HeyGen marketing team decided to tease an upcoming (custom) avatar feature that would revolutionize the industry. The team felt that X would be the platform that would get the technology noticed, first by the industry and then by consumers. On August 8, 2023, he tweeted the upcoming ‘Josh 2.0 Avatar’, and the rest is history. We would tease the avatar and start a waitlist of the product.
The biggest dilemma was which platform to place it on, so we chose the CEO Josh Xu’s personal Twitter account. As the unofficial HeyGen ambassador, it made sense.
We knew we had a great idea, but three million views on Twitter, thousands of likes and comments, and more shares than we could ever imagine was mind-blowing.
On August 8, 2023, Josh tweeted the upcoming ‘Josh 2.0 Avatar’, and the rest is history. Three million views, thousands of likes, and shares. Too many comments to answer. The post was also shared on LinkedIn and had a huge (positive) reaction there.
We were hoping it would go viral, but wanting to get noticed by the industry was so important.
A small startup is capable of producing viral content using the existing AI tools currently available to the public. The goal was to utilize our own product to prove that it could be done organically. No ads were necessary because the messaging was on point but the quality of HeyGen’s future release was immediately recognized.