Jacob Politte is a Nashville-based mortgage loan originator with nearly 10 years of professional financial experience. He helps borrowers throughout their homeownership journey, from first-time buyers to experienced homeowners purchasing or refinancing a home.

Jacob had plenty of mortgage knowledge to share, but before HeyGen, he wasn't creating videos. He saw other mortgage and real estate professionals using video to stay visible and attract business, but traditional production felt too expensive.

"I wouldn't want to make a video unless it was really good," Jacob said. "Traditionally, they cost too much money to produce."

Then a friend introduced him to HeyGen. Jacob started using HeyGen White Glove, an end-to-end video creation service where a team works alongside him to plan, polish, and produce his videos. He can share what he wants to create and let White Glove help turn it into a finished video.

Today, Jacob publishes mortgage videos every week. One video about construction loans for physicians has already prompted two doctors outside Nashville to contact him, without Jacob spending anything to promote it.

Create professional video in as little as 5 minutes

Every Monday, Jacob publishes "Mortgage Monday" on Instagram, covering mortgage myths, tips, and common borrower questions. He typically publishes another video later in the week, giving him a consistent way to share his expertise with potential borrowers.

His workflow is simple. Jacob chooses a topic, uses ChatGPT to help develop the script, then sends it to HeyGen White Glove to turn it into a finished video.

"It takes no more than five minutes from start to finish with HeyGen White Glove," Jacob said.

As the White Glove team has learned his preferences, the process has required less back-and-forth. Jacob said he only needed to correct one word across his previous three videos.

“They turn out perfectly, or nearly perfectly, every time,” he said. “I’ve gotten used to it, and it’s hard to go back to not using it.”​

Connecting with physician borrowers beyond Nashville

Although Jacob is based in Nashville, his company lends in 49 states. This allows him to use video to reach borrowers well beyond his local network.

One area Jacob wanted to expand was physician lending, particularly construction loans for physicians. With HeyGen White Glove, he created a cinematic video showing him moving through a construction site while explaining the product, without having to organize and film the production himself.

The video generated exactly the kind of reach he wanted.

"I've already had two doctors outside my area call me because of those videos," Jacob said. "That's the audience I wanted to reach."

His videos typically receive about 300 to 500 views. For Jacob, the inquiries from physicians show that success isn't necessarily about reaching the largest audience. It's about putting his expertise in front of the right people.

Producing video for less than half the cost

Before HeyGen, achieving the quality Jacob wanted would have required traditional video production. HeyGen White Glove gives him another option. The entire video creation process is handled from start to finish, without Jacob having to manage shoots or editing.

"It costs less than half as much, and it's quick and easy," Jacob said. "It's so nice to be able to go in there with just an idea of what you want, and then have it produced by the end of the day."

Instead of treating each video as a separate production project, Jacob can maintain an ongoing list of mortgage topics and work with White Glove to turn those ideas into content week after week.

Turning AI video into a competitive advantage

Jacob's videos have also caught the attention of friends and colleagues. Some didn't initially realize they were AI-generated, while others wanted to know how he was creating them.

For Jacob, AI isn't replacing his expertise. HeyGen White Glove lets him consistently share that expertise, along with his face and voice, with potential borrowers without making video production another part of his job.

"At the end of the day, it's content, and it's getting my thoughts out there," Jacob said. "It's putting me in front of people and sharing the knowledge that I want to share."

​Jacob went from creating no video content to publishing every week, spending as little as five minutes getting a video into production, and generating two inquiries from physicians outside his local market. With White Glove helping to create his videos from start to finish, he can focus on mortgage lending while maintaining a consistent presence for the people he wants to reach.