Oleksandr Kravchenko is the founder of Symmetry Healthy Life, a clinic based in Blackrock, Dublin. With 20 years’ experience in professional sports medicine, including working at the highest levels of European football, Oleksandr has built his business around helping people improve their health and wellbeing.

But growing a local clinic takes more than providing excellent service. Oleksandr also needs to make sure people know who he is and think of Symmetry Healthy Life when they need treatment.

Social video has become one of his most important tools for achieving that. Today, content featuring Oleksandr and his team attracts nearly 600,000 views each month across platforms, with Meta bringing in most of his customers from social media.

HeyGen helps him maintain that presence without making content creation another full-time job.

Overcoming the barrier to appearing on camera

For Oleksandr, creating videos wasn't always easy.

Originally from Ukraine, he worried that his English and accent might make it harder to communicate clearly with an English-speaking audience in Dublin. Recording himself meant working through his script one sentence at a time, pausing, starting over and eventually editing all the individual pieces together.

Producing a single video could take an hour or more.

HeyGen gave Oleksandr another way to communicate. Using his own avatar and voice, he can turn a script into a video without worrying about getting every sentence right on camera.

"Before, I needed at least an hour for one video, maybe two," Oleksandr said. "Now it takes just ten or fifteen minutes at most."

That doesn't mean hiding who he is. His HeyGen content still features Oleksandr, his team and his clinic. It simply makes it easier for him to turn what he wants to say into content his audience can understand.

Create a full week of content in one sitting

Oleksandr has transformed that faster production process into a repeatable social media workflow.

He uses ChatGPT to help develop his scripts, then brings them into HeyGen to create videos featuring himself and his team. His content includes educational information, as well as demonstrations of exercises, stretching and tests performed at the clinic.

Instead of worrying about creating something new every day, Oleksandr creates his content in batches.

"I do all seven days of social media. I work for maybe just two hours, and that's it," he said. "It's a very safe use of my time."

He can spend one day creating and scheduling the week's videos, then turn his attention back to his patients and the clinic.

For someone working in healthcare, those hours matter. Oleksandr estimates that the one or two hours he previously spent producing a single video could instead be used to see two or three clients.

Maintaining visibility with hundreds of thousands of people

The result isn't just more efficient content production. It's a consistent presence across the channels where potential customers discover Symmetry Healthy Life.

Oleksandr publishes content on Instagram, Facebook, YouTube, TikTok and other platforms, with Meta as his main focus.

That visibility is building real-world awareness.

Oleksandr regularly hears from customers who recognise him from social media. He estimates that around 30% of his clients come through social media, alongside referrals and B2B partnerships.

For Oleksandr, the goal isn't to convince viewers they're watching AI-generated content. It's to consistently provide useful information and remind them that Symmetry Healthy Life is there when they need it.

"People need reliable information. They need quality service," he said.

Turn consistency into business growth

Oleksandr sees that consistency as particularly important for a local healthcare business.

​People might not need treatment the first time they see one of his videos. But by continuing to appear in their feeds with useful information, Symmetry Healthy Life becomes familiar. When someone eventually needs treatment, prevention or recovery support, they’re more likely to remember the clinic.

"If people don't see you, they forget you," Oleksandr said.

Now Oleksandr is looking beyond his first clinic. He's bringing another specialist onto his team and plans to open a training centre, with the longer-term goal of expanding Symmetry Healthy Life to more locations around Dublin.

​As the business grows, HeyGen enables him to maintain a consistent presence without taking hours away from his patients.

"Just try it and you’ll see how much time you save," Oleksandr said. "Every hour is valuable."