For 150+ years, Sibelco has been a global material solutions company, specialising in the extraction and processing of industrial minerals. Headquartered in Belgium with operations worldwide, including Europe, North America, South America and Asia, Sibelco is committed to sustainability and innovation, continually enhancing its processes and products to meet evolving customer needs while minimising environmental impact.
Jean-Marie Petit, Digital Learning Manager at Sibelco, shared how the traditional process of creating internal training videos often takes months of production time. However, with HeyGen, his team significantly increased efficiency, aligning their efforts with the company’s mission to deliver safe and informative training materials that would streamline their supply chain production.
The challenge
In the past, video creation was a major hurdle for Sibelco's training team. Securing actors, travelling to various in-person locations around the world, editing and customising each video for different languages consumed valuable time and resources. This traditional approach not only strained their budget but also hindered the team’s ability to produce videos efficiently and effectively.
Curious about AI tools that could cut costs and streamline production time, Jean-Marie’s Learning & Development team discovered HeyGen, which transformed their workflow entirely. The team no longer needed to bring actors into the studio for hours or even days to create videos, saving time and energy. With HeyGen, updates to their content can be implemented quickly, ensuring that training materials reflect current policies and procedures.
The solution
Integrating HeyGen’s lifelike AI avatars and text-to-speech features significantly changed Sibelco’s training processes, reducing their reliance on external vendors. By publishing videos in-house, the team gained greater control over their content, resulting in substantial cost savings and empowering their production team to create videos.
This new workflow has not only streamlined Sibelco’s processes but also enabled them to produce studio-quality training videos at a larger scale, equipping employees with the knowledge and skills necessary to perform their jobs safely and efficiently. By streamlining the production process, Jean-Marie’s L&D team can quickly develop content tailored to specific training needs. This ensures that employees receive consistent and clear instructions, reducing the likelihood of errors and enhancing their overall performance. As a result, this not only meets training requirements but also fosters a culture of safety and efficiency throughout the organisation.
The results
In under six months, Sibelco transformed how long it takes to produce internal training videos. The cost of video production has dropped significantly, allowing their team to save 1,000 euros for just one minute of training content. Additionally, their team has utilised HeyGen to demonstrate the potential of AI to their teams, which has been invaluable in highlighting the transformative possibilities of AI within Sibelco.
In addition, using HeyGen has allowed them to significantly increase the number of videos they produce and release. This shift has empowered a wider range of people to innovate and create, even those without extensive video expertise. Now, their team can efficiently update existing content and produce high-quality training materials without stretching their budgets.
“With HeyGen, things become less complex and more intuitive. While using AI can be intimidating, the flow with HeyGen makes it easy to navigate and helps our team save time and money, all while keeping Sibelco employees safe.”
Jean-Marie Petit
Digital Learning Manager at Sibelco
