Welcome to Your AI Video Jumpstart Guide for Content Creators

Want to create more video content but feel held back by limited time, budget, or production resources? You’re not alone. The good news? With HeyGen, you can easily create, translate, and repurpose videos that look professional, without the high costs or long turnaround times of traditional production.

This guide is designed specifically for content creators who want to grow their brand, reach new customers, and scale content creation. You’ll learn how to go from idea to finished video—fast. No cameras, studios, or on-screen talent needed!

Don’t miss the hands-on video creation exercise in the Making Your First Video section. It’s designed to help you learn by doing and get up to speed in no time.

Top Use Cases: How Creators Are Using HeyGen

HeyGen is more than a video tool. It’s a creative engine built for professionals who need to move fast, scale content, and drive results without sacrificing quality. From multilingual courses to social ads, here’s how small businesses and entrepreneurs of many kinds are using HeyGen to create high-impact videos at scale.

Why Video is Critical Today

The Challenge

• Outsourcing video content eats up your budget and your time
• Filming yourself daily? It’s training and pulls away from growing your brand
• You need scroll-stopping content that’s ready to perform on every platform, in every language.

What AI Video Unlocks

Speed, Scalability & Cost Savings

Video course production timeline reduced from 4 weeks to 15 minutes per video by Anneleen Bru, cat behaviorist and online educator at Happy Cats

Localization

Marketing and courses in 6+ languages offered by Kung Fu Kendra by using HeyGen’s translation features

Personalization

Hundreds of real estate professionals increased client leads with personal brand-building videos

Want to dive in deeper?

→ AI Video Marketing Strategy eBook

→ 5 ways to be more efficient with your marketing budget eBook

→ Visit our practical guide for L&D professionals eBook

Making Your First AI Video

Introduction

New to video or trying out HeyGen for the first time? You’ve got this. This section will walk you through each step to help you make a great video, fast.

Like learning in action?

Pick a video type above to open a ready-made template in HeyGen and follow along as you go.

Overachiever?

We love it! Jump ahead to Step 4: Choose the Right AI Avatar Spokesperson and create your own AI avatar–your digital twin and future video star.

Not ready to dive in yet?

No sweat. Skim the steps now and come back to the full how-to when you’re ready.

Ready to get started? Begin with this 2-minute tour of HeyGen’s AI Studio Editor, and then let’s dive in!

→ HeyGen Academy: 101

broad overview of all HeyGen features

→ HeyGen Academy: AI Studio

deeper dive into video editing

Step 1: Set up your HeyGen workspace for scale

Smart entrepreneurs don’t start from zero every time–they build systems that scale.

With HeyGen, it’s easy to keep your videos on-brand by setting up a Brand Kit to use your fonts, colors, logos and assets automatically.

Just paste in your website to get started, or upload your brand elements manually.

In a hurry? No problem. You can always come back and finish this step later.

Pro Tip

Once your Brand Kit is armed with your brand's colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand, or hit the Shuffle Colors button to have HeyGen swap them automatically.

Step 2: Set Your Strategy

Before jumping into video creation,take a moment to clarify your goal, audience, platform, and message. This will help you create videos that not only look great, but also work for your bottom line.

Goal

What do you want this video to accomplish?

Examples: grow your following, promote a new product, share a quick how-to, product review

Target Audience

Who’s watching this video, and what do they care about right now?

Examples: new followers on TikTok, loyal fans, potential collab partners, casual scrollers

Primary Distribution Channel

What platform is this made for, and how will people find it?

Examples: Instagram Reels, TikTok, YouTube, link in bio page

Message or Hook

What problem are you solving and how will you stop the scroll in the first 5 seconds?

Examples: “Ever wonder why you don’t see results after a tough workout?” or “This app helped me hit 10k followers in 30 days.”

[SAMPLE STRATEGY]

Pro Tip

Need a second opinion? Head to ChatGPT, Claude or another tool of your choice and prompt with the following:

"I’m creating a video for my small business. My goal is [goal], my audience is [audience], I’ll share it on [platform], and my hook is: [hook]. What feedback or improvements would you suggest?"

Step 3: Write Your Script

Your script is the backbone of a great video ad or clear, effective learning experience.

For a promotional video or ad, here’s how to make it count:

• Start with a strong hook (the first 3-5 seconds matter most) that illustrates a common pain point or value proposition.
• End with a clear CTA (call to action), such as pointing to your website, a new offer, etc.
• Use simple, conversational language, speaking directly and clearly to your audience.

For an educational video, here’s how to get it right:

• Start with context and relevance such as a scenario, question or common challenge to show why the topic matters. This builds motivation and learner buy-in.
• Keep it structured and focused, breaking content into logical, easy-to-follow steps with a clear, steady pace.
• Use simple, conversational language, speaking directly and clearly to the learner.
• Reinforce key takeaways and next steps by ending with a simple summary, a call to reflect or apply the learning, or a clear pointer to the next module or resource.

Pro Tip

Want to move faster? Check the following Best Practices page for guidance on using tools like ChatGPT to write your script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

If you’re following along in HeyGen, these scripts are already built into your template.

Access templates including these scripts here:

Social Influencer Video

Video Ad

Learning Course

Explore script templates and more tips for popular marketing video types

→ Video Ads
→ Social Influencer Videos
→ How-To Videos
→ Product Explainers

→ Learning Courses
→ Newsletters

Best Practices: Write Scripts Better and Faster with AI

You’ve got content to make, so let AI do the heavy lifting on your scripts. Between editing, posting and chasing trends, writing video scripts shouldn’t take hours. Tools like ChatGPT, Claude, and Gemini can help you generate polished, platform-ready scripts in minutes.

Step 1 : Start with a clear ask

Tell the AI what kind of video you’re creating and what you want it to do for your business. Include details like:

• The type of video (e.g. Reel, YouTube intro, brand collab)
• Who it’s for (e.g. new followers, loyal fans, brands)
• Your goal (e.g. boost views, promote merch, explain something)
• The tone or voice (e.g. chill, hype, sarcastic, expert)

Sample prompt:

"Write a 60-second beginner-friendly script for a personal finance TikTok about building an emergency fund. The tone should be confident, informative, and relatable for a young person. End with a CTA to sign up via the link in my bio."

Step 2: Add key talking points

Want a script that actually sounds like you? Feed the AI a few bullets to anchor it.

Example:

• Your product, service, or offer
• Key value proposition
• Call to action (what you want viewers to do)

Sample prompt:

"Include these points: Start with a $1,000 savings gold. 60% of Americans can’t cover a $400 emergency. Avoid keeping this money in a checking account. CTA: Use the tracker in the lesson to map out your savings goal."

Step 3: Ask for the right format

Tell the AI how you’ll be delivering the video. Are you speaking directly to the camera? Using a voiceover? Let the AI know so it gets the tone right.

Example:

• A spoken script delivered by me to the camera
• Will be distributed on Instagram Reels
• A casual, youthful tone that appeals to teens

Sample prompt:

「將這段內容寫成由我的 AI 虛擬人物在 Instagram Reels 中演說的腳本。語氣保持輕鬆自然、有吸引力，並且讓青少年容易產生共鳴。」

步驟 4：檢閱及微調

將腳本貼到 HeyGen，使用您的虛擬人物預覽並聆聽。這聽起來像您嗎？如果不是，請用後續提示詞加以調整，例如：

• 令內容更口語化、更自然對話
• Add a hook that grabs attention in the first 3 seconds
• 將此內容製作成適合社交平台的精簡 30 秒版本
• 加入一項關於該社區的簡短數據
• 嘗試撰寫 3 個不同版本的結尾行動呼籲（CTA）

更深入掌握撰寫腳本

→ 如何利用 AI 撰寫高效影片腳本：現代營銷人的實用指南（電子書）

步驟 4：建立超逼真虛擬人物

Browse HeyGen’s library of 700+ ready-made diverse Public Avatars or create a Custom Avatar that looks and sounds just like the real you.

無論您是在打造個人品牌，還是為品牌合作創作內容，HeyGen 都為您提供靈活且創作者友好的自訂虛擬人物選項。

請參閱下文，了解如何製作最適合您的版本。

當您建立自訂 Avatar 時，請謹記：輸入品質決定輸出品質。您的相片、影片和文字提示詞越好，生成出來的虛擬人物就會越真實、越精緻。

Whatever’s in your Hyper Realistic Avatar training video, from gestures to facial expressions or vocal inflection, will be reflected in the final result.

Pro Tip

Use HeyGen’s Generating Looks feature to switch your avatar’s pose, surroundings or attire with nothing but a text prompt.

Want to dive in deeper?

→ Step-by-step tutorial for Hyper-Realistic Avatar creation

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

如要獲得最佳語音質素，請先準備高品質的原始音訊。以下是錄製優質錄音的方法：

• 使用高品質咪高峰或智能手機，並保持距離口部約 6–8 吋

• 在安靜、無噪音的環境中錄音

• Speak clearly with natural pauses and slight emotional expression

• 上載多個具有不同 情感語氣 的樣本，以提升靈活度（僅適用於 HeyGen Custom Voice Clones ）

Want to dive in deeper?

→ 超逼真自訂語音複製終極指南

→ 為您的自訂語音複製加入情感

最佳實務：像專家一樣撰寫 Prompt

Prompting 是一種做法，指仔細撰寫並反覆調整文字指令（稱為提示詞或 Prompts），用來引導 AI 工具從零開始生成內容，例如圖像、動態畫面或音訊。

Prompting is a powerful skill for any AI creator. When paired with HeyGen, prompting unlocks countless ways to create high-impact videos where your imagination is your only limitation! Get ready to experiment and iterate.

撰寫 Prompt 的最佳實務

具體說明

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

由結構開始

請使用一致的結構：是什麼、是誰、在哪裡、如何做。這適用於視覺效果、聲線語調以及動作方向。

加入背景與意圖

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

反覆調整與優化

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

探索下方的資源，更深入了解每一種類型，並充分發揮您的提示詞效用！

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

步驟 5：在 AI Studio 中建立並潤飾您的場景

現在您的腳本和虛擬人物都已準備就緒，是時候在 HeyGen 的 AI Studio 編輯器中，讓您的訊息真正「活起來」。在這裡，您可以輕鬆自訂、強化並潤飾影片的每一個部分——完全無需任何剪輯經驗！

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• 新增及自訂字幕，令您的影片更吸引、更易於觀看。
• Translate your videos to reach global learners, teammates, and audiences

Pro Tip

Create and compare multiple versions of your videos to see what improves engagement and performance.

準備好像專業人士一樣剪輯嗎？

→ HeyGen Academy：AI Studio，一套深入講解 HeyGen 編輯功能的影片課程

最佳實務：調整發音、情緒與語調

想令您的虛擬人物聲線更貼近真實？HeyGen 為您提供強大工具，精細調校配音效果，讓聲音表達自然準確、栩栩如生。

想親眼看看實際效果嗎？

→ HeyGen Academy: AI Studio - Pronunciation module

擴大影響力的策略

Whether you’re reaching new markets, testing what works, or tailoring content to different audiences, these advanced best practices and tools will help you scale your impact with precision.

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

以靈活可更新內容支援變更管理

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

大規模個人化體驗

Add a personal touch to your email campaigns, sales outreach, or customer support with Personalized Videos. By using dynamic elements, like the viewer’s name or details tailored to their interests, you can create a unique, more engaging experience for each person.

Interactive Avatar

Whether for sales, customer support, or education, Interactive Avatars turn one-way videos into dynamic, two-way conversations. It’s a powerful way to boost engagement, personalize experiences, and drive action.

Need some inspiration? Check out how getitAI increases ecommerce sales with live, personalized shopping experiences.

使用案例 #1：社交媒體影響者影片

Customer Stories & Examples

適合對象

Businesses that thrive on social proof, including: product-based businesses (skincare, decor, etc.), service-based businesses (real estate, coaches, consultants), niche or passion-based businesses (pet brands, eco-conscious companies)

最佳實務

• 迅速吸引觀眾。在開頭 1-2 秒內透過動態效果、醒目文字或具吸引力的畫面來抓住注意力。
• Design for silent autoplay. Use captions, text overlays, and visual storytelling since many users watch without sound.
• 保持精簡。少即是多。TikTok、Instagram Reels 或 YouTube Shorts 的影片以控制在 15-30 秒以內為目標。使用進階語音設定調整您的旁白語速。
• 為動態消息版面而設計。根據不同平台使用直向（9:16）或正方形格式。除非您是在 YouTube 發佈，否則請避免使用橫向畫面。
• 從「啊哈時刻」開始切入。及早突顯轉變、好處或情感回報，而不只是產品功能。
• 讓內容看起來原生自然。利用各平台的潮流趨勢、更快節奏的創作者風格剪輯，或 UGC 虛擬人物，讓您的內容自然融入資訊流。

頂級功能

• UGC avatars: browse hundreds of AI-generated stock avatars with an authentic content creator feel.
• 字幕：即使在靜音時，也能確保您的訊息清晰傳達。

Pro tip

以下是一個在 TikTok、Reels 和 Shorts 上被頂尖創作者廣泛採用的高效內容結構：

1. 吸睛畫面：以醒目文字、動態效果或出乎意料的視覺元素開場，令觀眾停下滑動
2. Relatable moment: reflect a real pain point or “I’ve been there” situation to build an instant connection
3. Transformation or payoff: show the value of your product in action
4. 創作者視角：使用旁白或畫面文字，以個人化、真誠的語氣進行講述
5. 簡單 CTA： 讓下一步行動一目了然！（「試試這個」、「觀看更多」或「瀏覽網站」）

Ready to dive in deeper?

→ 按步驟觀看如何製作社交媒體 KOL 影片的教學

→ Dive into HeyGen’s ebook 5 ways to improve your video ads and performance

使用案例 #2：影片廣告

Customer Stories & Examples

適合對象

marketing brands, businesses, or services

最佳實務

• Keep videos short. Aim for under 60 seconds to hold attention and increase the chances your audience watches to the end.
• 以價值為先。 請立即分享您的關鍵訊息或優勢，不要等到最後才告訴觀眾這對他們有甚麼好處。
• 讓您的訊息與目標保持一致。根據影片將出現的位置（無論是 Instagram Reel、網站登陸頁，還是客戶電郵），調整影片的風格、長度和行動呼籲。
• Think mobile first. Most people will watch on their phones, so keep the framing tight, the pacing quick, and the visuals easy to follow.
• Make your edits pop. Use simple text animations, product shots, or customer examples to keep your video from feeling flat or static.
• 持續測試並優化嘗試不同版本的開場、訊息或 CTA，看看哪一種能帶來最多點擊、來電或銷售，然後加強投入在最有效的做法上。

頂級功能

• Product Placement: add physical products to your videos with a click.
• Generate Looks：只需輸入文字提示詞，即可切換虛擬人物的姿勢、環境或服飾，令其表現更生動多變。

專業貼士

Here's a tried and true script structure from social media producer George “GG” Gossland of Favoured:

• Hook－一些在視覺上古怪或出乎意料的元素。
• 問題－ 您的觀眾正面對甚麼挑戰？
• Solution – How does the product or service alleviate those challenges?
• 獨特賣點（USPs）－ 即「unique selling point」。展示最突出的功能特色！
• CTA－ 總要讓觀眾下一步有事可做。

準備好升級了嗎？

→ 觀看逐步教學，學習如何製作影片廣告

→ Dive into HeyGen’s 5 ways to improve your video ads and performance ebook

Use Case #3: Learning Courses

無論您是開拓全新市場、測試最有效的方案，還是為不同受眾度身調整內容，這些進階最佳實務與工具都能幫助您精準擴大影響力。

Customer Stories & Examples

Perfect For

Educators, consultants, coaches, wellness professionals, product education

Best Practices

將內容拆分為易於消化的小段落

Keep each lesson short and focused, ideally 3 to 7 minutes, so it’s easier for your audience to follow, revisit, and retain.

Keep your script clear and conversational

不要只是一味教學——要建立連結。 請使用日常用語，簡化技術術語，並透過故事或真實案例令觀念變得生動具體。

Be intentional with visuals

將虛擬人物講解員與螢幕錄影、示範或配套圖像結合使用，令您的內容更具動感，更容易理解。

加入輕量互動元素

透過快速知識檢測、反思提示或簡單練習來提升參與度。即使只是一條問題的小測驗，也能有效加強記憶。

隨著業務成長輕鬆更新

Use HeyGen to revise and refresh content based on feedback or product updates, no need to re-film everything from scratch.

頂級功能

• Animations: add animated text or visuals to highlight key steps, reinforce learning, and keep viewers engaged.
• 模板： 精簡製作流程並保持風格一致。別忘了，您可以按品牌色彩自訂 HeyGen 的預設模板！
• Generate Looks：使用文字提示詞來調整您的虛擬人物講師的服裝、環境或姿勢，以配合主題或目標觀眾

專業貼士

如果您的教學影片需要額外的視覺元素，例如螢幕錄影，請務必確保它們與您的腳本保持一致。先撰寫好腳本，然後使用預覽按鈕播放音訊，同步錄製螢幕畫面與旁白，這樣可以獲得最佳時間配合。

準備好更深入了解了嗎？

→ Dive in deeper with our Practical Guide for L&D Professionals eBook

→ 請參閱我們的逐步建立引人入勝學習課程指南