HeyGen 品牌指南
本页面概述了如何正确使用 HeyGen 的品牌资产、商标和受版权保护的材料。其适用对象包括合作伙伴、媒体，以及所有在内容中展示或提及 HeyGen 的创作者。遵循这些指南有助于确保我们的品牌在所有第三方材料中得到准确且一致的呈现。
HeyGen完整标志
完整的 HeyGen 标志组合是主要版本，应在大多数情况下使用。 仅在空间受限或版式需要更紧凑的形式时使用竖版组合——例如在窄幅投放、社交媒体帖子或数字展示中——在这些场景下，需要在有限空间内仍然清晰呈现完整标志。
HeyGen 次要标志
HeyGen started with a simple idea—making video creation effortless. Today, we’re transforming storytelling with AI, empowering anyone to create high-quality videos without limits.
HeyGen Tertiary Logo
HeyGen started with a simple idea—making video creation effortless. Today, we’re transforming storytelling with AI, empowering anyone to create high-quality videos without limits.
HeyGen Symbol
HeyGen started with a simple idea—making video creation effortless. Today, we’re transforming storytelling with AI, empowering anyone to create high-quality videos without limits.
Partnerships
When displaying the HeyGen logo alongside a partner’s, both should appear visually balanced and equal in size. Maintain consistent spacing between the two — roughly equivalent to the width of one HeyGen icon. The HeyGen logo should always appear on the left, with the partner or sponsor logo on the right. Both logos must be horizontally centered within the layout. Whenever possible, use a shared color treatment for both logos to create visual harmony. If a partner’s logo must remain in its original colors, use the white HeyGen logo on a background drawn from the partner’s palette to preserve contrast and cohesion.
HeyGen Trademark Guidelines
These Trademark Guidelines (“Guidelines”) are designed to help partners, licensees, media, and other authorized third parties (“you”) correctly use HeyGen’s brand assets — including our logos, trademarks, service marks, product names, and any other designations that identify HeyGen’s products or services (“HeyGen Brand Assets”).
You may use HeyGen Brand Assets only in accordance with these Guidelines and the HeyGen Style Guide. Any use outside these terms is not permitted. HeyGen reserves the right to update or modify these Guidelines at any time.
Ownership and Usage
The HeyGen Brand Assets are valuable intellectual property owned exclusively by HeyGen. By using or referencing any HeyGen Brand Asset, you agree to:
- Follow these Guidelines and the HeyGen Terms of Service.
- Acknowledge that HeyGen is the sole owner of all Brand Assets.
- Avoid challenging or interfering with HeyGen’s rights.
- Ensure that all goodwill generated from use of HeyGen Brand Assets benefits HeyGen.
HeyGen reserves the right to review your use of its Brand Assets at any time and may revoke or modify permissions at its discretion.
If you have a separate written agreement with HeyGen — such as a partnership or affiliate agreement — those terms take precedence over these Guidelines in the event of any conflict.
HeyGen Brand Assets Include:
- The HeyGen wordmark
- The HeyGen logo (horizontal and vertical versions)
- The HeyGen icon
- HeyGen product names, slogans, and taglines
All trademarks, logos, and related brand identifiers are property of HeyGen Inc. and may be registered in the United States and other jurisdictions.
Do’s and Don’ts
Do:
- Use only the most current, approved versions of HeyGen Brand Assets found in the HeyGen Style Guide.
- Display the HeyGen logo with proper spacing and proportions.
- Clearly indicate your relationship with HeyGen when referencing our brand.
Don't:
- Alter HeyGen Brand Assets in any way (e.g., change colors, distort proportions, crop, or add effects).
- Combine HeyGen Brand Assets with your own logo or branding — they must always appear separate and distinct.
- Use HeyGen’s trademarks or logos as part of your own name, product, service, or domain.
- Imitate the look, feel, or design of HeyGen’s website, interface, or marketing materials.
- Use any HeyGen Brand Asset in a way that suggests sponsorship, endorsement, or partnership without written permission.
- Use HeyGen’s trademarks as nouns or verbs. Always pair them with a generic descriptor (e.g., “HeyGen® AI video platform”).
Questions
If you’re unsure about how to use HeyGen’s Brand Assets, or if you need approval for a specific use case, contact [email protected].
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