Make a Lead Gen Ad Video That Converts

Boost lead generation with high-converting video ads. Easily create engaging content from scripts using HeyGen's text-to-video.

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Try one of these prompts.

Agent is the first creative engine built to transform a single prompt into a complete video.

Example Prompt 1
Develop a 90-second instructional video illustrating the seamless integration of Lead Gen Forms with a CRM system, targeting marketing operations managers. Employ HeyGen's AI avatars and Subtitles/captions to walk through the technical steps with precision, using a clean, data-driven visual aesthetic and an informative voiceover to highlight automation capabilities.
Example Prompt 2
Produce a 1.5-minute performance ad video focused on optimizing ROI through targeted campaigns, ideal for ad campaign managers. Leverage HeyGen's Templates & scenes and Media library/stock support to create multiple creative specifications quickly, displaying dynamic split-screen comparisons with an analytical audio tone to demonstrate A/B testing strategies.
Example Prompt 3
Create a detailed 2-minute product demonstration video to boost brand awareness and generate leads for a B2B service, intended for product marketing teams. Utilize HeyGen's AI avatars and Voiceover generation to present the service's value proposition comprehensively, adopting an engaging visual style with high-quality product shots and a friendly, authoritative voiceover to create lead-generating videos.
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Copy the prompt
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Paste into the Creation box
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Watch your video come to life
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Creative Engine

No Crew. No Cuts. Just Your AI Video Agent at Work

Agent is the first creative engine built to transform a single prompt into a complete video.

Prompt-Native Video Creation

Agent is the first creative engine built to transform a single prompt into a complete video. You describe the idea. Agent returns a fully constructed, publish-ready asset. There is no need to write scripts, manage assets, or piece together content manually.

End-to-End Video Generation

Agent handles the full video creation process. It writes a clear and compelling script based on your idea, selects images that match the tone and message, adds natural and emotion-aware voiceover, applies edits and transitions for polished pacing, and finalizes subtitles, timing, and rhythm for clarity and performance.

Built with Structure and Intent

Unlike traditional workflows that rely on timelines and manual assembly, Agent constructs videos from the ground up. Each output is intentionally designed to match your goal. From messaging and rhythm to scene flow and audience fit. The result is a coherent and purpose-driven video.

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How to Make a Lead Gen Ad Video

Generate high-quality leads efficiently by creating engaging video ads designed for conversion, leveraging HeyGen's AI-powered tools.

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Step 1
Create Your Video Script and AI Avatar
Define your core message and call-to-action. Utilize HeyGen's Text-to-video from script capability to transform your ad copy into engaging video content with AI avatars, ensuring clarity and impact.
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Step 2
Apply Your Brand Identity
Enhance brand recognition by incorporating your unique visual elements. Leverage HeyGen's Branding controls (logo, colors) and diverse templates to maintain a consistent visual identity that reinforces brand awareness.
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Step 3
Add Clear Call-to-Action and Accessibility
Guide your audience to the next step. Ensure your call-to-action is prominent and clear. Use HeyGen's Subtitles/captions to boost accessibility and engagement, making your message universally understood.
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Step 4
Export for Campaigns and Conversions
Prepare your video for distribution across various platforms. Use HeyGen's Aspect-ratio resizing & exports to optimize your campaigns for maximum reach and conversions, ready to integrate with your Lead Gen Forms.
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Frequently Asked Questions

How can HeyGen help make a lead gen ad video efficiently?

HeyGen streamlines the process of creating high-quality, engaging video ads for lead generation using AI avatars and text-to-video from scripts. This allows you to quickly produce compelling lead-generating videos for your campaigns.

Does HeyGen support technical integrations for Lead Gen Forms data?

While HeyGen focuses on robust video creation, the video assets you produce are designed to integrate seamlessly into platforms offering native Lead Gen Forms. This facilitates efficient data collection and potential real-time sync with your CRM for optimized conversions.

What creative specifications does HeyGen offer for video ads targeting specific audiences?

HeyGen provides flexible creative specifications, including aspect-ratio resizing and custom branding controls, to optimize your video ads for various social media platforms and target audience segments. You can ensure your lead-generating videos are perfectly tailored for maximum impact across different channels.

How do HeyGen's video ads enhance brand awareness and drive conversions?

HeyGen enables you to create professional video content with AI avatars and custom branding, which significantly boosts brand awareness across your campaigns. These engaging videos are designed to capture attention and include clear call-to-actions, ultimately driving higher conversions for your business.