What's New

More ways to tell your story and HeyGen’s new look

HeyGen
September 18, 2024
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HeyGen's new look

Our mission is to help businesses grow by making visual storytelling accessible to all.

Today, we live in a video-first world. People turn to YouTube, Instagram Reels, and TikTok for entertainment and education. Video is the most engaging media format of our time. To connect with their audiences, businesses need to go beyond documents and slides.

HeyGen is the AI video platform that makes it possible for people to create and localize videos without a camera or crew. With HeyGen, anyone can produce studio-quality videos 10x faster than they can with traditional video production.

Since launching our first product, Avatar Video just over a year ago, our platform has evolved. We now provide a suite of products to:

  • Create : videos without a camera or crew.
  • Localize : existing videos into 175 languages with AI voice and lip sync
  • Personalize : videos at scale
  • Interact : with your audience in real-time with streaming avatar


Our products have fast evolved to meet the needs of modern businesses around the world. And now, our look has also evolved. Starting today, you’ll see a new wordmark and colors in our product and communication channels. 

Visual storytelling is at the heart of everything we do. Our new logo brings our signature purple video “play” button to the center of our wordmark. A new stylized font communicates the generative nature of AI and reflects our attitude toward innovation: always in motion.

HeyGen's New Look

Next, we’re introducing green as our secondary color. It pays homage to the green screen from traditional camera-based video production. Customarily, a green screen gives creators flexibility to evolve their narratives and scenes. Now, even without a camera or a green screen, you can amplify your storytelling power in HeyGen. We’re bringing the power of video studio production to your desktop and mobile device. 


Learn more about our newest products at HeyGen.com follow us on LinkedIn and on X at @HeyGen_official and @HeyGenLabs to stay up to date on all the newest AI capabilities that you can use to tell your story and grow your business.

AI-powered video creation software

Heygen is an innovative AI-powered video creation platform designed to help businesses create personalized video avatars, translate content in real-time, and scale their digital communication efforts. Our cutting-edge platform is trusted by companies worldwide to streamline content localization, enhance marketing campaigns, and drive engagement through custom AI-generated media solutions.

Table of contents

Over 15,000 5-star reviews from across the internet

  • Create personalized videos at scale
  • Translate videos with one click
  • Create your own AI avatar
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